The Right Kind (by me)
- contact13160
- Aug 31
- 1 min read
Hi guys, it's Ini here,
I’m so excited to share some big news with you. I’ve officially launched my very first business! You might remember that in one of my earlier blogs, I talked about an idea I had for a business. Well, that idea is now real… say hello to THE RIGHT KIND BY INI.

The Problem I Wanted to Solve
I noticed that lots of kids (including me) struggle with dry lips. But carrying a lip balm to school isn’t always practical. I wanted to find a simple solution: something kids could use at home and still enjoy soft, comfortable lips all day.
The Solution: An All-Natural Long-Wear Lip Balm
After lots of experimenting and learning, I created an all-natural lip balm made with rich butters, nourishing oils, and manuka honey. What's the best part? It can last up to 8 hours! Just apply it in the morning before school, and you’re set for the whole day. Apply it again at bedtime, so your lips stay protected overnight. You don't need to carry lip balm around or worry about reapplying at break time, just one swipe and you’re good to go!
What’s Next
Launching The Right Kind is just the beginning of my entrepreneurial adventure. I’m excited to keep learning, sharing, and adding new products in the future. For now, I hope you’ll check out my brand-new business at www.therightkind.co.uk.
Love,
Ini ✨